We're the mission-critical system powering elite brands.
Streamline sales, strengthen relationships, and elevate member experiences with intelligent technology built for fitness and wellness brands.
Everything you need to run, grow, and scale your studio in one place.
THE ALL-IN-ONE PLATFORMAXLE brings CRM, marketing automation, communications, and member engagement together for fitness and wellness businesses. Seamlessly integrated with your existing booking platform, it's built to help ambitious brands grow.
Meet Nova: Your studio's AI teammate.
She takes on the busy work. Nova handles follow-ups, daily briefings, ad metrics, and customer context so your team can stay on people, relationships, and growth.
More about Nova AI
The marketing engine that drives real revenue.
AXLE’s powerful CRM combines marketing automation, targeted segmentation, and high-deliverability email campaigns into one platform seamlessly integrated with your existing booking system. Turn member data into smarter campaigns, stronger relationships, and measurable growth.
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A completely redesigned, premium mobile experience.
Give your members the modern, versatile app they deserve. Completely overhauled for speed and aesthetics, your custom white-labeled app makes booking, buying, and engaging frictionless—keeping your brand front and center on their home screen.
Discover the Branded App
The phone system built for your business.
Stop switching between your desk phone and personal cell. AXLE Talk seamlessly integrates calls, voicemails, and routing directly into your CRM. Your front desk picks up already knowing who's calling, what they've booked, and what to say next.
See AXLE Talk in Action
Trusted by the best.
Case Studies
Full support for your tech stack.
Built for what comes next.
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